Steve Shull
Business By Design
A 6-Week Intensive for Agents Who Want a Business That Compounds—Not One They Have to Chase
Most agents are busy. Few are building something that lasts.
Led by top coach Steve Shull and top producer Zach Zeldner — whose business is 99% repeat and referral — “Business by Design” gives you the operating system your business has been missing.
You'll build a repeat-and-referral engine, implement process-driven systems, and consistently deliver a white-glove client experience. No scripts. No shortcuts. No gimmicks.
Just a clear philosophy, a proven process, and the standards to execute it.
Six weeks. One decision. A business that works for you.
May 14th — June 18th
After This Program You Will:
Have a clear business philosophy built on trust, standards, and process — not motivation or hustle
Run a process-driven operation with checklists and systems that remove stress and inconsistency
Deliver a white-glove client experience so consistently that referrals become your primary growth engine
Know exactly what to say yes to — and what to eliminate — so your business feels intentional and sustainable
Operate at a higher level with the confidence and clarity of someone who has designed their business on purpose
Walk away with not more to do.
But better ways to operate.
What’s Included:
6 live weekly sessions with Steve Shull & Zach Zeldner — 90 minutes every Thursday via Zoom
A complete library of checklists and email templates to implement immediately
Quarterly check-in calls with Steve & Zach throughout 2026 to keep you accountable and on track
A bonus tech session with Caroline Wilkins, Director of Operations — Compass and Google Suite tracks available
Lifetime access to all future Business by Design cohorts at no additional cost
You’re not chasing business.
You’re building trust.
And trust compounds.
Week 1 — Building a Repeat & Referral Business
The Philosophy of Trust
Why repeat & referral is not a tactic—it’s a business philosophy
Depth over volume
Presence over performance
Why you already have enough people to build your dream business
Week 2 — Focus, Strengths & Saying No
Elimination Before Optimization
Playing to your strengths
Protecting time, energy, and attention
Qualifying your clients
Saying no as a growth strategy
Installing standards as filters
Week 3 — Running a Process-Driven Business
Standards, Systems & Checklists (The Right Way)
Why standards outperform goals
How process creates freedom
Removing emotion and guesswork from execution
How high-level operators think
Using checklists as protection—not crutches
Who’s Leading the Program
Steve Shull
A performance coach with over 30 years of experience helping real estate professionals build full-fee, repeat-and-referral businesses. Co-author of The Full Fee Agent and creator of The Performance Six, a standards-based framework for sustainable, mastery-driven success.
Zach Zeldner
One of the most productive agents in the country with $1B+ in career sales. Zach’s business is:
99% repeat and referral
Fully process-driven
Built around a white-glove client experience
Focused, disciplined, and intentional
This program blends Steve’s coaching philosophy with Zach’s real-world execution.
The 6-Week Framework
Week 4 — The Client Experience
White-Glove by Design
Creating emotional safety and trust
Anticipation vs reaction
Over-communication done right
Being unforgettable—for the right reasons
Turning every transaction into reputation equity
Week 5 — Team Building & Leverage
Delegation Without Dilution
When and who to hire
Roles, lanes, and accountability
Scaling without lowering standards
Using systems to protect excellence
Week 6 — Communication, Problem Solving & Leadership
Staying Aligned Under Pressure
Handling difficult conversations
Tactical empathy in real-world situations
Detachment from outcomes
Letting standards—not emotions—run the business
Designing your personal operating system
The Investment
$3,000
This is not priced for volume.
It’s priced for commitment.
If you’re ready to stop chasing business—and start designing it—this program will meet you there.