Steve Shull
Business By Design
A 6-Week Intensive for Agents Who Want a Business That Compounds—Not One They Have to Chase
Most agents are busy. Few are building something that lasts.
Led by top coach Steve Shull and top producer Zach Zeldner — whose business is 99% repeat and referral — “Business by Design” gives you the operating system your business has been missing.
You'll build a repeat-and-referral engine, implement process-driven systems, and consistently deliver a white-glove client experience. No scripts. No shortcuts. No gimmicks.
Just a clear philosophy, a proven process, and the standards to execute it.
Six weeks. One decision. A business that works for you.
Every Thursday, May 14th — June 18th
1–2:30 PM PT / 4–5:30 PM ET
After This Program You Will:
Have a clear business philosophy built on trust, standards, and process — not motivation or hustle
Run a process-driven operation with checklists and systems that remove stress and inconsistency
Deliver a white-glove client experience so consistently that referrals become your primary growth engine
Know exactly what to say yes to — and what to eliminate — so your business feels intentional and sustainable
Operate at a higher level with the confidence and clarity of someone who has designed their business on purpose.
You’re not chasing business.
You’re building trust.
And trust compounds.
What’s Included:
6 live weekly sessions with Steve Shull & Zach Zeldner — 90 minutes every Thursday via Zoom
A complete library of checklists and email templates to implement immediately
Quarterly check-in calls with Steve & Zach throughout 2026 to keep you accountable and on track
A bonus tech session with Caroline Wilkins, Director of Operations — Compass and Google Suite tracks available
Lifetime access to all future Business by Design cohorts at no additional cost
Not more to do.
But better ways to operate.
Week 1 — What Business Are You Actually Building?
Define your model, your identity, and your filters for taking on the right clients.
Week 2 — Standards, Practices & Disciplines
Replace feelings and urgency with a structured framework for intentional execution.
Week 3 — The Power of Process
Build a checklist-driven business that removes dropped balls and inconsistency.
Who’s Leading the Program
Steve Shull
A performance coach with over 30 years of experience helping real estate professionals build full-fee, repeat-and-referral businesses. Co-author of The Full Fee Agent and creator of The Performance Six, a standards-based framework for sustainable, mastery-driven success.
Zach Zeldner
One of the most productive agents in the country with $1B+ in career sales. Zach’s business is:
99% repeat and referral
Fully process-driven
Built around a white-glove client experience
Focused, disciplined, and intentional
This program blends Steve’s coaching philosophy with Zach’s real-world execution.
The 6-Week Framework
Week 4 — Building Your Own System
Create a process you actually own—because borrowing systems doesn't create consistency.
Week 5 — Defining the Client Experience
Learn what a great experience actually is—and why it's what drives referrals.
Week 6 — Auditing & Elevating the Experience
Review real deals through a new lens and grow through awareness, not just activity.
The Investment
$3,000
This is not priced for volume.
It’s priced for commitment.
If you’re ready to stop chasing business—and start designing it—this program will meet you there.