Steve Shull
Business By Design: The Repeat & Referral Real Estate Business Bootcamp
A 6-Week Intensive for Agents Who Want a Business That Compounds—Not One They Have to Chase
This Is Not Another Real Estate Course.
This is a business operating system.
If you’re tired of:
Chasing business instead of cultivating it
Feeling busy but not in control
Knowing what to do, but not doing it consistently
Relying on motivation instead of standards
This program was built for you.
February 5th - March 12th
What This Program Is Really About:
You’re not here to collect tactics.
You’re here to design a business that runs on trust, standards, and process.
This 6-week bootcamp is for agents who want to:
Build a repeat-and-referral business by design
Deliver a white-glove client experience—consistently
Install systems that remove stress, emotion, and guesswork
Create ease without sacrificing excellence
Stop negotiating with themselves and start operating at a higher level
You’re not chasing business.
You’re building trust.
And trust compounds.
Who This Is For:
This program is best suited for:
Agents who pride themselves on service and professionalism
Agents who want clarity, structure, and longevity
Agents who want repeat and referral to be their primary growth engine
Agents who are done with hustle, hacks, and noise
Agents who want standards—not motivation—to run their business
This is not for agents looking for:
Lead generation tricks
Scripts and dialogues
Shortcuts or quick wins
How the Program Works
6 Live Weekly Calls
90 Minutes Each Week
60 minutes of structured teaching
30 minutes of live Q&A and coaching
Sessions are designed to build on each other
Focus is on thinking, standards, and execution—not information overload
Week 1 — Building a Repeat & Referral Business
The Philosophy of Trust
Why repeat & referral is not a tactic—it’s a business philosophy
Depth over volume
Presence over performance
Why you already have enough people to build your dream business
Week 2 — Focus, Strengths & Saying No
Elimination Before Optimization
Playing to your strengths
Protecting time, energy, and attention
Qualifying your clients
Saying no as a growth strategy
Installing standards as filters
Week 3 — Running a Process-Driven Business
Standards, Systems & Checklists (The Right Way)
Why standards outperform goals
How process creates freedom
Removing emotion and guesswork from execution
How high-level operators think
Using checklists as protection—not crutches
Who’s Leading the Program
Steve Shull
A performance coach with over 30 years of experience helping real estate professionals build full-fee, repeat-and-referral businesses. Co-author of The Full Fee Agent and creator of The Performance Six, a standards-based framework for sustainable, mastery-driven success.
Zach Zeldner
One of the most productive agents in the country with $1B+ in career sales. Zach’s business is:
99% repeat and referral
Fully process-driven
Built around a white-glove client experience
Focused, disciplined, and intentional
This program blends Steve’s coaching philosophy with Zach’s real-world execution.
The 6-Week Framework
Week 4 — The Client Experience
White-Glove by Design
Creating emotional safety and trust
Anticipation vs reaction
Over-communication done right
Being unforgettable—for the right reasons
Turning every transaction into reputation equity
Week 5 — Team Building & Leverage
Delegation Without Dilution
When and who to hire
Roles, lanes, and accountability
Scaling without lowering standards
Using systems to protect excellence
Week 6 — Communication, Problem Solving & Leadership
Staying Aligned Under Pressure
Handling difficult conversations
Tactical empathy in real-world situations
Detachment from outcomes
Letting standards—not emotions—run the business
Designing your personal operating system
What You’ll Walk Away With
By the end of six weeks, you’ll have:
A clear business philosophy rooted in trust and standards
A process-driven model that removes stress and inconsistency
A repeat-and-referral system that compounds over time
A clearer sense of what to say yes to—and what to eliminate
A business that feels intentional, professional, and sustainable
Not more to do.
But better ways to operate.
The Investment
$2,995
This is not priced for volume.
It’s priced for commitment.
If you’re ready to stop chasing business—and start designing it—this program will meet you there.