The Coaching Insider

Learn | Connect | Grow

Monday, April 27th, 2026

Over the past week, I took some time off and traveled to Puerto Rico with my niece. She recently graduated and, in a full-circle moment, has chosen the entrepreneurial path as well, building her career in real estate on the marketing side of the business.

She worked throughout college, so she enters this chapter with meaningful experience. Yet she is now facing a challenge familiar to nearly every entrepreneur: trying to be everything to the business at once. Managing clients, executing the work, handling operations, solving problems, and planning for growth, all without much leverage to delegate. Sound familiar?

That challenge does not just belong to new entrepreneurs. It is one that many experienced agents know well. Growth often stalls not because of lack of talent or opportunity, but because too much depends on one person.

I share this because we recently partnered with Assistantly to provide “Compass Unicorns,” virtual assistants trained on Compass technology and designed to help you create leverage. Beyond task support, the company coaches you to improve your ability to delegate more effectively, communicate more clearly, and provide clearer accountability, so that you can actually lead, not just manage, at a higher level.

Sometimes, the next level of growth is not doing more yourself. It is building the right support around you. Below are the details on this new partnership.

Sincerely,

Ashley

The Coaching Insider Tip of the Week

If your CRM is unorganized, outdated, or ignored, Austin Sales Manager Amanda Dudley has a four-step fix that will "Marie Kondo" your database from a contact graveyard into your most consistent source of business.

MOMENTum Mondays

Monday, April 27

1pm ET / 10 am PT

Agent Panel: How to Convert Redfin Listing Leads & Discuss Banned Listings with Your Sellers

Sellers expect their agent to be the immediate contact for all buyer inquiries. Philadelphia Team Lead Naoji Moriuchi and San Diego Principal Anne Murphy Schreiber will share how they present the Redfin partnership strategy to sellers, convert buyer inquiries, and discuss banned listings with clients.

The link is available on the Coaching Calendar, or click below to join.

Missed the last MOMENTum Monday Tactical Tip?

View all past recordings and resources on Compass Academy.

6AMERS

Tuesday, April 28th at 9am ET / 6am PT

For this week’s 6AMERS, join Ashley, George, and the 6AMER community in small-group masterminds designed to create deeper connections, share best practices, and help each other grow 1% better every day!

Why join 6AMERS? Because how you start your week determines how you perform in it. Each Tuesday, Ashley Donat, Courtney Smith, George Rowe, and Gordon Golub host candid conversations with top-producing agents, bestselling authors, performance coaches, and Compass senior leaders to sharpen your mindset and elevate your business.

Couldn't attend a recent meeting?

Click here to access recordings and connect with the 6AMERS group.

Certified Coaching Thursdays

Thursday, April 30th at 3pm ET / 12pm PT

From Chaos to Clarity: How to Leverage the

Compass Task List

feat. Susie Adamson

Still juggling post-its, scattered notes, or a to-do list you rewrite every day? Compass principal and certified coach Susie Adamson will show how the Compass Task List can become your single source of truth, keeping your follow-ups, client touches, and priorities organized and moving forward. Walk away with a simple system to stay focused, reduce stress, and finally feel in control of your day using tools you already have.

Certified Coaching Thursdays are bite-sized coaching sessions led by our Compass-Certified Coaches. Learn from some of the top real estate & performance coaches in these weekly sessions.

Want to learn from other Coaches?

Click here to access past recordings on the Coaching website.

New Preferred Vendor

Run Your Business Like a Business. Not a Solo Act.

Compass Unicorns by Assistantly provides you with something most professionals are missing: operational infrastructure. These full-time, virtual assistants are trained on Compass systems and take ownership of CRM, marketing, and follow-up, so you can stop doing everything yourself.

What makes this different is the system. From matchmaking to onboarding to ongoing coaching for you and your assistant, ensuring long-term success, not short-term help.

Ashley Donat

Head of Coaching

M: 815.276.3248

ashley.donat@compass.com

Compass HQ | 110 5th Avenue, New York, NY 10011

compass.com