The Coaching Insider

Learn | Connect | Grow

Monday, July 27th, 2026

More buyers and sellers are using AI to find answers before they ever contact an agent. Let's spend 15 minutes this week making sure they can find you.

Below are a few simple updates you can make today, along with examples, to strengthen your online presence. Even if your clients aren't using AI for real estate, these are worthwhile updates. Think of it as a little summer cleaning for your digital brand.

Small improvements to your profiles can make it easier for clients to find you, trust you, and choose you.

1. Update your bio

• ❌ Bad: "Top-producing agent with 15 years of experience."

• ✅ Better: "Helping buyers, sellers, and families relocate throughout Scottsdale, Paradise Valley, and North Phoenix with a relationship-first approach and local market expertise."

2. Make your profiles consistent

❌ Bad: Your website says "Phoenix," LinkedIn says "Arizona," and Instagram has no location.

✅ Better: Every profile has the same headshot, brokerage, website, phone number, service areas, and specialties so clients and AI know they're all referring to the same professional.

3. Answer client questions online

❌ Bad: "Just listed!"

✅ Better: "Should you sell before you buy? Here's how I help clients evaluate both options based on today's market."

Sincerely,

Ashley

The Coaching Insider Tip of the Week

What’s Nick Belardo’s secret talent, biggest fear, and the myth about success that he outgrew? How about his take on the most underrated Compass tool? We put our Head of National Agent Programming in the hot seat to tackle 30 fun, thoughtful, and surprisingly revealing questions.

6AMERS

Tuesday, July 28th

9am ET / 6am PT

For this week’s 6AMERS, join Ashley, George, and the 6AMER community in small-group masterminds designed to create deeper connections, share best practices, and help each other grow 1% better every day!

Why join 6AMERS? Because how you start your week determines how you perform in it. Each Tuesday, Ashley Donat, Courtney Smith, George Rowe, and Robyn Barone host candid conversations with top-producing agents, bestselling authors, performance coaches, and Compass senior leaders to sharpen your mindset and elevate your business.

Couldn't attend a recent meeting?

Click here to access recordings and connect with the 6AMERS group.

SUMMER OF SUCCESS

Recap Resources

Compass real estate professionals are making this season a Summer of Success! For anyone who has missed a session or didn't register and would like to follow along, you can find the daily business growth emails and session recordings HERE.

Academy

Your video-on-demand training platform

The Nuances of New Construction:

Educating Yourself for Better Client Representation

Westchester and Greenwich, CT team leaders Chelsea Georgio and Jennifer Reddington reveal why educating yourself on the nuances of new construction is essential for providing your clients with the best possible representation and expertise in today's real estate market.

Ashley Donat

Head of Coaching

M: 815.276.3248

ashley.donat@compass.com

Compass HQ | 110 5th Avenue, New York, NY 10011

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