Ken Goodfellow
Real Estate Succession
Effectively and profitably exiting from one’s business is typically the most significant financial event in one’s life. But it’s often ignored, left till it’s too late, or executed badly. Research shows that fewer than 10% of businesses have a written Succession Plan or Exit Strategy. It generally takes 4 to 6 years to create an effective exit strategy and prepare the business for a profitable and smooth transition. You can’t just wake up one day and decide you don’t want to do it anymore.
Here's What You Will Achieve:
1. Your Exit Is the Biggest Financial Event of Your Life — Don't Leave It to Chance
Most successful teams have no written succession plan. Coach Ken guides you through a proven 4–6 year process to build a business that transitions profitably and smoothly — on your timeline, on your terms, at maximum value.
2. Know Exactly What Your Business Is Worth — and What It Takes to Sell It
Most owners overestimate their valuation and underestimate what buyers actually pay for. Coach Ken identifies the 11 specific factors that drive sale price and helps you build each one deliberately, so when the time comes, you're selling a company — not just a book of business.
3. Protect What You've Built if the Unexpected Happens
A catastrophic exit — illness, death, sudden departure — can destroy in weeks what took decades to build. Coach Ken installs both an Eventual Exit Plan and a Catastrophic Exit Plan, so your business, your family, and your team are protected no matter what.
4. Build a Talent Pipeline That Makes You Optional
A business that depends entirely on its founder can't be sold at full value — and can't survive a leadership transition. Coach Ken develops your internal talent, establishes clear succession roles, and creates onboarding systems that make the business run with or without you at the helm.
5. Exit with Financial Clarity and Personal Confidence
Most founders are shocked by how much they actually need to retire comfortably — and equally unprepared for the personal identity shift that follows. Coach Ken addresses both: the numbers and the human side of transition, so you leave with a clear financial picture, a meaningful next chapter, and a legacy that lasts.