Fall Coaching Challenge:
AGENT AS CEO
Level Up Your Business with More Clients, More Income, More Time for You
Shift from the daily transaction grind to strategic business ownership. Join us for a 4-week, elite coaching experience designed to help you master mindset, marketing, operations, and financial strategy, just in time for your 2027 Business Planning.
Program Dates: October 19 – November 13, 2026
Registration Deadline: Friday, October 16, 2026
Total Grants & Prizes: $350,000 to invest directly in your business
The Fall Coaching Challenge is designed to help you run your business like a CEO so your business doesn't run you.
What To Expect:
4 EXECUTIVE TRACKS: Master Mindset, Brand, Systems, & Cash Flow
$350,000 IN GRANTS: Earn entries daily just by building your business
15-MIN TECH DEMOS: Turn strategy into instant execution
Great real estate practices aren't built by accident, they’re structured by design. The Fall Coaching Challenge brings world-class executive coaches and top-producing Compass agents directly to your screen for four weeks of actionable coaching.
Whether you want to streamline daily operations, build an automated marketing engine, or map out your most profitable year yet, this challenge gives you the playbook, the tools, and the accountability to run your business like a CEO.
Select one track or enroll in all four.
Tailor your coaching experience to your 2027 growth targets.
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The Agent as CEO (Leadership & Performance Mindset)
Schedule: Mondays | 3:00 PM – 4:00 PM ET
Lead Coach: Dr. Julius Thomas (Neuroscience & High-Performance Expert)
What You’ll Master:
The neuroscience of elite performance and breaking through limiting belief ceilings.
Behavioral science tactics to stay focused, resilient, and confident in volatile markets.
Executive decision-making and leadership habits that command respect and retain clients.
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The Agent as COO (Operations, Systems & Scaling)
Schedule: Tuesdays | 2:30 – 3:30 PM ET
Coaches: Caroline Wilkins (CRM Expert - Steve Shull Performance Coaching) & Susie Adamson (Productivity Coach & Top Compass Real Estate Professional)
What You’ll Master:
Auditing your transaction and administrative workflows to buy back hours a week
Building repeatable client delivery systems that generate referrals
Creating seamless team leverage, admin hand-offs, and operational playbooks
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The Agent as CFO (Financial Strategy & Profitability)
Schedule: Wednesdays | 2:00 PM – 3:00 PM ET
Lead Coaches: Jarrod Davis (Financial Expert - Tom Ferry Coaching)
What You’ll Master:
Structuring your 2027 Business Plan around net profitability, not just GCI
Managing expense budgets, commission margins, and cash flow like a enterprise founder
Setting up predictable revenue models that eliminate the "real estate commission roller coaster”
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The Agent as CMO (AI Strategy & Brand Execution)
Schedule: Thursdays | 2:00 PM – 3:00 PM ET
Lead Coach: Matt Spangler (AI & Brand Strategy Specialist)
What You’ll Master:
Creating AI prompts and workflows to create high-converting marketing content in seconds
Building an automated lead-generation engine that works for you 24/7
High-end brand positioning that sets you apart as the go-to luxury advisor in your market
WE ARE INVESTING $350,000 BACK INTO YOUR BUSINESS
We aren't just giving you a fast-track to the C-Suite, we are funding your growth. By engaging with the Compass platform throughout the 4-week challenge, you automatically earn a chance to win a portion of our $350,000 prize pool.
🏆 $50,000 PLATFORM EXCELLENCE (1 WINNER)
Awarded to the advisor who uses the platform the most (Daily Briefings, Collections, Shared Listings)
🤖 $25,000 AI ASSISTANT AWARDS (5 WINNERS)
Awarded to advisors who leverage AI Assistant most effectively to automate daily workflows and tasks
📱 $12,500 CRM RELATIONSHIP REWARDS (10 WINNERS)
Awarded to advisors who log the most client connections (calls, texts, face-to-face meetings)
🎁 $1,000 LIVE SESSION RAFFLES (48 WINNERS)
Drawn live after each weekly coaching session for active attendees
HOW IT WORKS
1. REGISTER BY OCTOBER 16: Choose your tracks (you can select more than one!) and lock in your spot
2. ATTEND WEEKLY LIVESTREAMS: Tune in for one hour of world-class executive coaching, including a 15-minute Compass platform demo
3. USE THE PLATFORM & WIN: Use the Compass Platform daily to run your business, serve your clients, and earn entries for $350,000 in prize money
FREQUENTLY ASKED QUESTIONS (FAQS)
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A: No! The Fall Coaching Challenge is 100% free and exclusive to Compass agents and team members
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A: Absolutely. You are encouraged to enroll in all tracks that support your 2027 business goals
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A: The challenge schedule is designed to complement RETREAT! If you are attending RETREAT, you can still participate in this Challenge. All sessions will be recorded
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A: Prizes are awarded based on Compass platform usage during the Challenge period (logging CRM activity, using AI Assistant, etc.) and live session attendance recorded between Oct. 19 and Nov. 13
Ready to Run Your Business Like an Executive?
Don’t wait for 2027 to start building the business you deserve. Registration closes Friday, October 16 at 11:59 PM ET.
Challenge Rules & Guidelines
Please Read Carefully. Below are the official guidelines on how to earn points, qualify for prizes, and enter the grand prize drawing. If you have additional questions, please reference our FAQs.
Eligibility
Any licensed Compass real estate agent may participate in the Fall Coaching Challenge (“Agent as CEO”). Agents must register to enter. Participation includes attendance at Challenge sessions and constitutes acknowledgment and acceptance of these Official Rules. Nothing in this challenge shall be construed as modifying or altering the terms of the Participant's Independent Contractor Agreement ("ICA") or applicable broker terms, which remain fully binding. NO PURCHASE OR CONTRIBUTION IS NECESSARY TO ENTER TO WIN.
Prizes may be subject to eligibility and financial/tax reporting rules. Prizes may be substituted with another prize of greater than equal value depending on availability. All potential winners are "provisional" and subject to verification. This Challenge may be modified, suspended, canceled or otherwise terminated. Contestants will be notified of any such changes.
Prize Rules
Prizes will be awarded to agents who attend Challenge sessions and use the Compass platform, based on the terms listed below:
1 real estate professional who use the Compass platform the most to grow their business will win a large cash prize or business investment.
How to win: Each Compass platform session lasting more than 5 seconds will count toward an agent’s total usage. Individual sessions will be counted for up to 30 minutes. The agent with the highest number of qualifying sessions during the Challenge will be selected as winners.
5 real estate professionals who use AI Assistant the most to save time will win cash prizes or business investments.
How to win: Each qualifying action completed through the AI Assistant will count toward an agent’s total AI Assistant usage. Qualifying actions include, but are not limited to using the AI Assistant to: update a contact, draft an email, or write a listing description. The 5 agents with the highest number of qualifying actions during the Challenge will be selected as winners.
10 real estate professionals who have engaged the most with their CRM - logging in-person meetings, phone calls, and text messages - within the Contest Period will win cash prizes or business investments.
Each phone call, text message, or in-person meeting logged in CRM will count toward an agent’s total activity. The 1 agents with the highest number of qualifying logged activities during the Challenge will be selected as winners.
Weekly Cash Prize: 48 real estate professionals will win a cash prize during each weekly coaching session. To be eligible, agents must attend the full session and use the Compass platform weekly.
To be eligible for a weekly giveaway, an agent must complete both of the following requirements during that week: (1) attend the weekly coaching session; and (2) use the Compass platform weekly. Agents who have previously won a weekly prize are not eligible to win again.
Prizes will vary, please reach out to your branch manager for more details.
Key Deadlines & Timeline
Contest Period: The Contest will begin at 12:00 AM ET on October 19, 2026, and run through 11:59 PM ET on November 13, 2026 (“Contest Period”). Only actions submitted within the Contest Period will be considered for points or prizes.
Notification of Prizes: Winners will be announced and notified by a representative via email on or about December 15, 2026. If selected as a winner, additional internal tax or confirmation documentation may be required.
Expiration of Winnings: Any prize that has a financial value (i.e., marketplace credits, client event stipends, or travel reimbursements) must be used/submitted by 11:59pm ET on December 31, 2027. Winnings will not roll over to the following calendar year.
Release of Liability
All entrants, by entering into the Challenge, hereby agree to release and forever discharge Compass, Inc (and their affiliated prize partners), its subsidiaries, agents, officers, employees, affiliates, and assigns from any and all rights, claims, demands, damages, actions, causes of action, or suits of any kind or nature whatsoever, known or unknown, existing or arising in the future resulting from or in any way related to the Challenge.
Texas Real Estate Commission Consumer Protection Notice
Compass, Inc. fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Compass, the Compass logo, "For the Ongoing Collection of Life" and RESIDE are registered (or unregistered) service marks owned or licensed to Compass, Inc.